Skoda Auto India delivered its best-ever performance in the country in 2025, marking a historic milestone as it completed 25 years of operations in India. The Czech carmaker reported total sales of 72,665 units during the calendar year, registering a 107% year-on-year growth compared to 2024—its highest annual sales since entering the Indian market.
The landmark achievement came during Skoda’s silver jubilee year and was powered by a strong product pipeline, growing customer demand, and rapid expansion of its sales and service network.
Kylaq Leads Growth, India 2.0 Models Stay Strong
A major contributor to Skoda Auto India’s record sales was the launch of the Kylaq compact SUV, which significantly expanded the brand’s reach in the volume segment. The model quickly emerged as a key growth driver.
Meanwhile, sustained demand for the Kushaq SUV and Slavia sedan ensured continued momentum for Skoda’s India 2.0 strategy. In the premium category, the Kodiaq strengthened Skoda’s SUV portfolio, while the return of the Octavia RS was met with strong enthusiasm from performance car fans, reinforcing the brand’s sporty image.
Leadership Speaks on a Defining Year
Commenting on the achievement, Ashish Gupta, Brand Director, Skoda Auto India, said that 2025 would stand out as a defining chapter in the company’s India journey. He noted that Skoda now offers its most diverse product lineup ever and enjoys its widest market reach, supported by growing customer trust and loyalty.
Network Expansion and Local Manufacturing Milestones
Beyond vehicle sales, 2025 was also a year of significant expansion for Skoda Auto India. The company grew its footprint to over 325 customer touchpoints across 183 cities, strengthening its presence in both major metros and emerging markets.
Skoda also crossed a major production milestone, having sold more than 2,00,000 locally manufactured vehicles since 2021, underlining the success of its localisation strategy.
Brand Refresh, New Ambassador and Customer-Focused Initiatives
During the year, India became Skoda’s first large global market to complete a 100% rebranding of its dealer network, aligning showrooms with the company’s updated global corporate identity.
Skoda further boosted its brand visibility by appointing Ranveer Singh as its first-ever brand ambassador and rolling out the ‘Fans, Not Owners’ campaign, highlighting the emotional connection between customers and the brand. Performance-focused storytelling around the Octavia RS was also amplified through a collaboration with sitar virtuoso Rishab Sharma.
Aftersales, Training and Ownership Experience in Focus
Customer experience remained a priority in 2025. Skoda expanded its combined sales and service workforce to over 7,500 professionals and conducted more than 25,000 training days across its dealer network. The company also introduced extended standard warranties and value-driven feature upgrades aimed at reducing ownership costs.
Record-Breaking Brand Campaigns
Skoda Auto India’s marketing initiatives also achieved national recognition. The company entered the India and Asia Book of Records for the ‘Fans of Skoda’ Leh expedition, which became the largest convoy to reach Umling La, one of the world’s highest motorable roads. In another first, the Kodiaq became the first petrol-powered SUV to reach the North Face base camp of Mount Everest.
Looking Ahead to 2026
As Skoda Auto India enters 2026, the company plans to build on the momentum of its anniversary year with new product launches, deeper market penetration, and enhanced sales and aftersales strategies, aiming to sustain growth in India’s highly competitive automobile market.
